The website's only job is booking Tuesday at 6pm
Nobody in this trade quotes online or over the phone. The entire funnel exists to book an in-home consultation, and the site should be honest about that. Getting the appointment is the conversion; the windows are sold in the living room.
You are not selling windows on the website. You are selling a Tuesday appointment.
Three things that make this trade its own problem
The conversion is an appointment, not a quote
Sites that pretend to price windows online lose the visitor to the one offering a straightforward free in-home consultation. Pretending otherwise just adds a step people abandon.
Dealer territory and brand control
Branded dealers work inside supplied creative and defined territories. That limits what the site can claim and where the ads may run, and it needs to be understood before anything is written.
The ticket is sold as a monthly payment
Whole-house replacement is financed, not paid for. Rebate and financing content is the offer, and burying it three clicks down costs appointments every week.
Where we would start
- Website DevelopmentAn appointment-booking page as the centre of gravity for the whole site, with every other page built to feed it rather than to compete with it.→
- Google AdsMeasured on cost per booked appointment rather than cost per lead — this is the second most expensive traffic in home services and the wrong metric gets expensive fast.→
- Forms, Portals & AutomationsA booking form that captures window count, style and timeframe, so the rep walks into a consultation that is already qualified.→
- Email MarketingFollow-up for the consultations that don't close on the night — which in this trade is most of them.→
Local or national — where this one is actually decided
Local dealer territory sitting under a national brand overlay. Cost per booked appointment is the number that matters; cost per click is a distraction.
Work the number out before you spend anything
Work out a budget per booked appointment. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
Start a conversation