The portfolio isn't a page on the site. It is the product.
A kitchen or an addition is a considered purchase with a long, quiet research phase, and the thing being judged is your finished work. The portfolio isn't a section of the site. It is the product.
They'll look at your work for six months before they ever ring you.
Three things that make this trade its own problem
Six months and a dozen visits
Last-click reporting makes good marketing look like bad marketing over that timescale, and good marketing gets cancelled at month four because of it. The measurement has to match the sales cycle.
The photography is the pitch
Completed-project photos are the single biggest thing a homeowner judges you on, and most remodeler sites are running phone snaps at three different white balances with the skip still in shot.
Houzz owns the browsing phase
The directories have the early research locked up, and the subscription turns into a tax you can't tell whether you're getting value from. Your own site has to be worth landing on.
Where we would start
- Website DevelopmentA project-led structure where each job is its own page with scope, budget band, photos and a real story — instead of one grid of thumbnails that all look the same.→
- SEOProject-type and neighbourhood pages, plus the cost and process questions people search long before they're ready to ask anyone for a number.→
- Email MarketingA nurture sequence that stays genuinely useful across a six-month decision, rather than three "just checking in" emails and then silence.→
- ConsultingAn honest look at whether the Houzz spend, the paid search and the referral flow are doing different jobs or paying twice for the same lead.→
Local or national — where this one is actually decided
Local, but far higher consideration than the emergency trades. Content and follow-up move the needle more here than map-pack position on its own.
Work the number out before you spend anything
Check how your project pages rank locally. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
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