Answers, not content marketing.
Written to be useful whether or not you ever hire us. No gated PDFs, no fluff.
AEO, GEO, AIO — what the new acronyms actually mean
Four new acronyms arrived to describe optimizing for AI answers. Here is what each one means, which are the same thing, and what to do about it.
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Getting recommended by ChatGPT, and what actually matters
More buyers ask an AI assistant who to hire before they ever search. Here is what decides whether your business gets named, in plain terms.
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What a custom website actually costs, and where the money goes
A plain breakdown of what a small-business website really costs, which line items matter, and which ones you can safely skip without regretting it later.
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How to tell whether your website is actually working
Traffic is not the measure. Four things to check to find out whether your website is bringing in work, and what to do about each one.
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How local search decides who to show, and who to skip
Why a competitor with a worse website outranks you locally, what actually drives the local map results, and the free fixes that move it.
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Does your website need an AI chatbot? Usually not yet.
When a chatbot genuinely earns its place, when it just annoys people, and the cheaper fix that solves the same problem most of the time.
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What actually belongs on a homepage
The five things a homepage has to do in the first screen, the six that waste it, and how to tell which one yours is doing.
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Why nobody uses your contact form
Most contact forms lose people for four boring reasons. How to find which one is yours, and why the shortest form is not always the best one.
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