Free tool

Will Google Ads actually work for your business?

Pick your business type for realistic starting figures. Includes your margin, so the answer is profit rather than revenue — and it will tell you if ads are a bad fit.

Fills in realistic figures for that trade. Change any of them afterwards.

Your numbers

Use lifetime value if customers come back. It changes the answer a lot.
The one most calculators leave out — and the reason they flatter ads. $10,000 of revenue at a 20% margin is $2,000 to pay for the ads with.
Profit after ad spend——
Break-even cost per click—
  • Clicks a month—
  • Enquiries—
  • Customers—
  • Revenue—
  • Gross profit—
  • Return on ad spend—
  • Cost per enquiry—
  • Cost per customer—

What this still can't know

  • Whether anyone searches for what you do. The maths can work perfectly and the volume still not exist. Check with Google's Keyword Planner before committing.
  • Ramp-up time. The first month is data collection. Most accounts get switched off in week three, just before they start working.
  • Your follow-up speed. The single biggest destroyer of ad performance is leads sitting unanswered for a day. No budget fixes that.
  • That nobody can promise these numbers. This shows what your own figures imply. Anyone guaranteeing a return is guessing with your money.

Want a straight answer about your situation?

Send your numbers over. If ads are the wrong move for you, you'll be told that — it's cheaper for both of us than a campaign that fails.

Ask us

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Need help fixing this?

If the numbers say ads can work for you, we'll set them up properly. If they say they can't, we'll tell you that too and point you at what would work better.

Talk about ads

No charge for the conversation, and we'll tell you if it isn't worth doing.