The jobs worth having are buried in a bullet list on your services page
The growth in this trade is in work that barely existed ten years ago — EV chargers, panel upgrades, whole-home generators, battery backup. Most electrician sites still bury all of it inside one "Residential Services" list. Those jobs have earned their own pages.
Half your quotes are a dead outlet and the other half are a panel and a generator.
Three things that make this trade its own problem
Small-job drag
Outlet and fixture calls are the cheapest leads in the trade, and they crowd out the rewires and service upgrades unless the pages and the campaigns are deliberately kept apart.
The new high-ticket work has no page
EV charger installs, service upgrades and standby generators have far less competition than "electrician near me" — and almost nobody in the trade has written a proper page about any of them.
Your licence is sitting in the footer
The state licence number, the bond and the insurance are a conversion element, not decoration at the bottom of the page. Local Services Ads verifies them anyway, so you may as well get the credit on the site too.
Where we would start
- Website DevelopmentA page each for EV charger installation, panel upgrade and generator install — its own photos, its own explanation, its own quote path. Not three lines in a list.→
- SEOService-area pages plus the permit and code questions homeowners search before they ring anyone: "do I need a permit to upgrade my panel", "how many amps do I need".→
- Google AdsHigh-ticket campaigns fenced off from the small-job ones, with hard negatives against DIY, parts-shopping and "how to" queries.→
- Forms, Portals & AutomationsA quote form that asks panel size, service amps and takes a photo of the board, so most of the estimate happens before a truck ever rolls.→
Local or national — where this one is actually decided
Local, map-pack driven and LSA-eligible. Electrical leads are among the cheapest of the major trades, which makes the pages that route people toward the expensive jobs the whole game.
Work the number out before you spend anything
See how your shop ranks in your own towns. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
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