The pages that win a storm have to exist before the storm
Roofing has the most expensive clicks in home services and the least forgiving timing. Demand lands in a two-month window after a storm, along with a convoy of out-of-state chasers, and the firms that win it built their pages months before the weather did anything.
A hailstorm makes your whole year, and it doesn't check your calendar first.
Three things that make this trade its own problem
Insurance work and retail work are two different sales
Deductibles, adjuster meetings and supplements need their own pages and their own language. A single "Free Estimate" button serves neither the claim homeowner nor the one paying cash for a new roof.
The window is short and very crowded
Bidding into a post-hail market against storm chasers is the most expensive traffic in the trade. If the organic pages weren't already there in February, you're renting every single lead.
Claim content is what actually ranks
"Will insurance cover my roof" outperforms "roof replacement" for a local contractor, and almost nobody writes it. It ranks all year and it's already there when the hail comes.
Where we would start
- SEOA claims-explainer cluster written months ahead of storm season, plus per-town pages so the surge lands on something that already has authority behind it.→
- Google AdsStorm campaigns built to be front-loaded within hours of a weather event, with the retail replacement campaign left running underneath on its own budget.→
- Website DevelopmentA site that survives being the busiest thing you own for six weeks — fast on mobile, real crew and job photography, financing where a homeowner can find it.→
- AI Search OptimizationClear, quotable answers to the deductible and claim questions, so an assistant asked to name a roofer in your county has something of yours to cite.→
Local or national — where this one is actually decided
Local, but with violent geographic surges. Roofing carries the highest cost per lead in home services, so wasted spend hurts more here than anywhere else on this list.
Work the number out before you spend anything
Sanity-check a storm-season ad budget. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
Start a conversation