Two readers, one page: the one who pays and the one who wears it
Orthodontic marketing has two audiences on one page — a parent weighing cost, timeline and trust, and a teenager who cares what it will look like. A site that speaks to only one of them loses the consultation.
The patient is fourteen. The person you have to convince is driving them there.
Three things that make this trade its own problem
Buyer and patient are different people
Financing, treatment length and the doctor's bio convince the parent. Results photography convinces the fourteen-year-old. Write one page for both and it persuades neither.
Free-consultation offers have a catch
The moment a federally funded programme is involved, an inducement rule applies. Promotional copy needs the exclusion line stated plainly, not tucked into a footer nobody reads.
Co-branded assets are provider-restricted
Manufacturer creative comes with rules about who may use it and how. Trademark misuse in ad copy is one of the quickest ways to lose an ad account entirely.
Where we would start
- Website DevelopmentA payment-plans page written for a parent and a results-and-timeline page written for the teenager, both feeding one consultation booking.→
- SEOPages by appliance type plus the two questions parents actually search: how long does it take, and what does it cost.→
- Social Media ManagementThe debond and results content this practice generates every single week and almost never uses properly, with consent handled before anything is posted.→
- Email MarketingConsultation follow-up, because the gap between the consult and the yes is measured in weeks here and nobody fills it.→
Local or national — where this one is actually decided
Local, but a wider radius than general dentistry. Parents will drive past two other practices for an orthodontist they liked.
Work the number out before you spend anything
See how you show up for parents searching nearby. Free, no sign-up, and the answer is yours whether or not you ever call us.
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Not quite your trade?
The rest of health & medical, or all 59 industries.
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
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