Candidates outnumber employers ten to one — and employers pay the invoices
Employers and candidates want opposite things from the same website, and candidate traffic is far higher volume. Without deliberate separation, a staffing firm's site turns into a job board and the client-side pipeline quietly disappears.
Two audiences, one domain, and the loud one drowns the one that pays.
Three things that make this trade its own problem
One audience always crowds out the other
Employers and candidates need separate keywords, separate funnels and separate navigation. Left to itself the candidate side wins every time, because there are simply more of them.
You gave your best SEO asset away
Job pages posted straight to third-party boards rank for the board, not for you. That is a stream of long-tail traffic rented back to you every month.
PEO sales are compliance conversations
Co-employment, workers' comp, benefits administration. The site has to answer those objections rather than promise great talent, because the person reading is a CFO.
Where we would start
- Website DevelopmentA genuine two-path structure — the employer side treated as the commercial site, the candidate side as its own section with its own navigation.→
- SEOSpecialisation-plus-market pages on the employer side, and job content hosted on your own domain instead of rented from a board.→
- Apps & Custom SystemsJob posting and applicant handling on your own site, so the traffic and the candidate data stay with the firm rather than with a platform.→
- Email MarketingThe employer-side nurture that keeps you present between hiring cycles, when there is nothing to sell and everything to lose.→
Local or national — where this one is actually decided
Regional to national on the employer side and local on the candidate side — genuinely two geographies running at once on one domain.
Work the number out before you spend anything
Cost the admin hours a placement currently eats. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
Start a conversation