No ad budget fixes a product feed that keeps getting rejected.
Most small e-commerce problems are not creative problems, they are data problems. Titles, attributes, GTINs and availability decide whether a product is eligible to be shown at all, and no amount of budget fixes a feed that keeps getting disapproved.
Your best seller is invisible because the feed keeps rejecting it.
Three things that make this trade its own problem
The feed decides what exists
Titles, attributes, GTINs and availability drive both the free product listings and the shopping campaigns. A disapproved item is invisible no matter what you are willing to spend on it.
Collection pages carry the organic traffic
They are also, on most small stores, an unedited grid with a heading and nothing else. The page that could rank for the whole category is sitting there empty.
You keep buying the same customer twice
Acquisition gets more expensive every year. Without a post-purchase and win-back program, the second order — the one that carries the margin — simply never happens.
Sales tell you nothing until freight and ad cost come out
Plenty of stores scale straight into a loss, because the reported return on ad spend quietly ignores freight, packaging, payment fees and the stuff that comes back. The figure to run the shop on is what's left per order after all of it, and once you know it per product you find out which best seller is funding the rest. Some of them need a price rise, not more traffic.
Type your name in. Watch it become yours.
Switch the device. Change the theme. Type a business name below and the mini-site updates live — this is what it looks like for e-commerce & dtc brands.
↑ Yours would use your name, your colors, on every phone, tablet and desktop.
Where we would start
- Website DevelopmentA storefront built for speed and for clean product data, because the same fields decide both whether people buy and whether you are eligible to be shown at all.→
- SEOCollection-page content and product schema. It is the part of e-commerce SEO that actually moves, and the part that on most stores has never once been touched.→
- Google AdsShopping and search campaigns built on a feed that has been fixed first, and structured by your margin rather than by whatever grouping the platform suggested.→
- Email MarketingPost-purchase, replenishment and win-back flows, which between them decide whether your cost to acquire a customer is affordable in the first place.→
Local or national — where this one is actually decided
National. This is the one corner of this list where the map pack is irrelevant and the product feed is very nearly everything.
Work the number out before you spend anything
What a slow store costs you. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Not quite your trade?
The rest of retail & e-commerce, or all 59 industries.
Tell us what your customers search for
Describe the inquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.