The contractor wants his account and his availability. The homeowner wants a picture and a price.
A yard serves contractors on trade accounts and homeowners paying retail. Different prices, different terms, completely different conversations. Most yard websites pick one of the two by accident and quietly lose the other.
Two customers, two price books, one counter — and one website trying to be both.
Three things that make this trade its own problem
Trade and retail want opposite things
A contractor wants terms, stock and a delivery window. A homeowner wants to see what it looks like laid and what it costs a square foot. A page written down the middle loses both of them.
Dealer agreements decide what you can show
Authorised-dealer arrangements govern which brands go on the site, how the logo is used and what you may claim. It constrains the ads as well, and it is usually discovered after the site is built.
Thousands of SKUs and no usable product data
The catalog never gets built because nobody can face the export, so the site ends up as a list of category names and a phone number, and the counter answers "do you stock it" all day long.
Where we would start
- Website DevelopmentA trade path with a credit account application on it and a retail path built around ranges and finished jobs, instead of one compromised middle that suits nobody.→
- SEOProduct-and-town pages plus the quantity and spec questions both sides search before they drive over — how many pavers for a patio this size, which mortar for this block.→
- Forms, Portals & AutomationsAccount applications, reorders and takeoff requests that a contractor can start from his truck at seven in the morning without waiting for the counter to open.→
- Social Media ManagementDelivery and jobsite photos, which is what keeps a yard in front of the local contractors who will never once visit your website.→
Local or national — where this one is actually decided
Local and bounded by drive time. The delivery radius is the entire geography, and a contractor forty minutes away is not a customer no matter how well you rank.
Work the number out before you spend anything
Score your local search. Free, no sign-up, and the answer is yours whether or not you ever call us.
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