A site with no page for what they actually sell.
Motors & Drives, Inc. repairs and resells electric motors, pumps and drives out of two New Jersey shops — Park Electric in Atlantic City and Best Electric in Freehold — and has since October 1986.
You get Joseph Deep — not a call center. The assistant answers at 2am; I answer the phone.
Prefer email?Joey@deepdevelopmentanddesign.com
What was actually there
A working site on IONOS's own page builder — nothing broken, nothing down. But nowhere on it was a page listing the 40-plus motor and pump brands they carry, which is closer to how a plant manager actually searches than “motor repair near me” is. Their parts catalog and their repair-estimate process both lived off the site entirely, in phone calls and paperwork.
41 pages, checked at three widths.
Home, a 20-product shop across six categories, a five-page services hub, a brands page, and the rest — captured at 1,440, 834 and 390 pixels wide. Scroll inside the frame to read the whole page.
Captured
Shown at about a quarter size — open the real site to read it.
↑ Steel navy and lightning-bolt yellow, pulled from their own circular mark — the same colors as the letterhead Gene has used for years.
This is a frozen capture from 18 September 2026, not a live window — so it shows what we delivered. See Motors & Drives, Inc. as it is today →
What we built
The first client site built on our own engine — 41 pages, 26 of them generated from a data file rather than hand-written, so a 20-product catalog is 20 files, not 20 pages of layout work.
A 20-product catalog across six categories — electric motors, pumps, belts and drives, bearings and seals, drives and controls, blowers — real product families like the Taco 007 and PIX Power Wrap, not filler.
An estimate list, not a checkout. Gene did not want direct buying — a customer builds a list, and what comes back is a real quote once someone has looked at the job. No accounts, no card data, nothing stored anywhere but the browser that built it.
A brands page in plain text. 40-plus motor and pump lines they carry, written out the way a plant manager would actually search for a part — the old site never had one.
“40 years” computed, not typed. The founding date, October 1986, confirmed by Gene, drives every “years in business” line on the site, so nobody has to remember to update it.
A separate listing for each shop. Freehold and Atlantic City each carry their own address and schema, so each can show up in its own “near me” search instead of competing with itself.
How it got made
Estimate, not quote
Gene wanted a person to look at every job before a price went out, so the shop builds a list rather than a cart, and the word changed to match. “Quote” stayed for the repair side, where someone already inspects the motor first.
The gap nobody had filled
The brands page did not exist on the old site, so it was built first: every line they carry, in plain text, the way somebody would actually type it into Google.
Checked against the same rules as every site here
No sideways scroll at any width, every internal link resolving, structured data per shop location — the same automated pass this engine runs on every page before it ships.
An estimate list is a decision, not a limitation
Gene said no to direct buying — a motor job needs a person to look at it first. So the catalog builds a list in the browser, with no account and nothing stored on a server, and the actual quote still comes from a person.
The services behind it
Selling parts nobody can search for?
If the brands and part numbers you carry are not written down anywhere on your site, tell us what you stock and we will show you what it should look like.