The boats sell in May. The slips and the shrink-wrap pay for January.
Marine businesses run on a compressed season, brand-authorised territory and co-op rules that dictate what the creative may look like. Slips, storage and service are the revenue that carries the winter, and they are usually the worst-served pages on the site.
Five months of season have to pay for twelve months of yard.
Three things that make this trade its own problem
Territory decides where you can advertise
Authorised-dealer agreements limit which lines you may name and where the ads may run, and co-op money only comes back on brand-compliant creative. Run it your way and you pay for it twice.
The year-round revenue gets one line on a services page
Slips, winter storage, commissioning and winterisation are what keeps the yard alive from November to April, and on most marine sites they sit under the boats like an afterthought.
Capacity is the travel lift, not the calendar
You can only haul so many boats a week and the racks hold what they hold. A site that takes unlimited service bookings in October is writing cheques the yard cannot cash.
Where we would start
- Website DevelopmentInventory that respects your territory and the brand rules, plus proper pages for slips, storage and service as the year-round products they actually are.→
- SEOService-and-waterway pages and brand-and-region pages, because boaters search by where they keep the boat rather than by the town your office is in.→
- Email MarketingSpring commissioning and fall winterisation to the customer list you already have. It is the most predictable revenue in the trade and the most frequently forgotten.→
- Forms, Portals & AutomationsSlip applications and service requests that capture length, beam, draft, make and the work wanted, so the yard can schedule without three phone calls.→
Local or national — where this one is actually decided
Split. Regional for boat sales, because people travel for the right boat. Map pack and waterway-bound for slips, storage and service, because those follow where the water is.
Work the number out before you spend anything
What is a customer worth?. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
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