Your treatment menu is the site, and it reads like a receipt.
A spa sells an experience and then describes it as durations and numbers. The services page is the most visited page on any spa site and usually the least thought about. It has to sell the treatment, not just price it.
Your service menu is the whole site, and it reads like a price list.
Three things that make this trade its own problem
A duration and a number is not a description
A hot stone and a deep tissue read identically as one line on a list. The visitor books wherever it sounded better, and it usually sounded better at the spa that bothered to write about it.
Gift cards are a season, not a link
A serious slice of the year lands around Mother's Day, the holidays and bridal parties. On most spa sites gift cards are a small link in the corner all twelve months of the year.
Your problem is Tuesday morning, not Saturday
Rooms and therapists are fixed. Saturday sells itself. The actual marketing job is filling the weekday hours you are paying rent and wages for anyway, and that needs a different offer.
Where we would start
- Website DevelopmentA treatment menu written as real descriptions — what it is for, what happens, how long, who it suits — with booking on every one of them and gift cards visible throughout.→
- SEOTreatment-and-town pages plus the occasion searches — anniversary, Mother's Day, bridal party — that drive a large share of spa bookings and can be planned a year ahead.→
- Email MarketingQuiet-hour offers and rebooking prompts, which is the cheapest way there is to fill capacity you have already paid for whether anyone books it or not.→
- Social Media AdsSeasonal gift-card and package campaigns timed to the occasions this trade already runs on, rather than a permanent trickle of the same treatment-room photo.→
Local or national — where this one is actually decided
Local map pack, with occasion-driven seasonality you can plan a year ahead. People will drive further for a therapist they trust than for a convenient car park.
Work the number out before you spend anything
What a regular client is worth. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Not quite your trade?
The rest of personal care & wellness, or all 59 industries.
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
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