The cafe and the roastery are two companies sharing a logo.
A cafe and a roastery are two companies sharing a logo. One is won by a map pin and a morning habit. The other competes nationally on origin, roast date and story, and lives or dies on whether the subscription is any good.
One business runs on footfall. The other ships beans to people who will never walk in.
Three things that make this trade its own problem
Two businesses, one homepage
Somebody looking for a flat white near them and somebody choosing between a washed Ethiopian and a natural Colombian want completely different first screens. Squash them together and both get weaker.
The subscription is bolted on badly
A roastery runs on repeat orders, and yet changing a grind, pausing for a fortnight or switching origin usually means emailing somebody and hoping they see it before Monday roast day.
Wholesale gets one line in the footer
Offices, restaurants and other cafes are the steadiest volume you have, and there is nowhere on the site for one of them to request a sample, ask about equipment, or reorder without texting you.
Where we would start
- Website DevelopmentA cafe side built on location, hours and what is on the bar, and a shop side built on origin, roast date and a subscription a customer can actually manage themselves.→
- SEOLocal pages for the cafe, and origin, process and brew-method content for the shop. The second half is where a small roaster genuinely outranks names ten times its size.→
- Email MarketingRoast-date and new-arrival emails. You already have the rhythm — most roasters simply never send it, and it is the cheapest repeat order in the business.→
- Forms, Portals & AutomationsA wholesale enquiry and reorder path, so cafe and office accounts stop being run through text messages to your personal phone at six in the morning.→
Local or national — where this one is actually decided
Split down the middle. The cafe is map-pack local; the roastery is national e-commerce. Same domain, two different SEO jobs, and pretending otherwise weakens both of them.
Work the number out before you spend anything
What a subscriber is worth. Free, no sign-up, and the answer is yours whether or not you ever call us.
Open the tool
Tell us what your customers search for
Describe the enquiries you want more of and the ones you would rather stop getting. You will get a straight read on what would actually move it, from the person who would do the work.
Start a conversation