Tell us who you are trying to reach.
Paid social works when you know who you are talking to and what they are worth. Answer these and we will work out whether it makes sense before you spend anything on it.
Questions people ask first
They work well when you're creating demand for something people don't search for, and less well when people already search for you by name. If your customers only look for you when something breaks, search ads usually beat social.
Whichever one your customers actually use, which is usually fewer than you think. Being decent on one platform beats being thin on four. We'll pick based on who you're selling to, not on what's fashionable.
Enough for the platform to find your audience — typically a few hundred a month. Below that the algorithm never gets enough data to optimize, and you end up paying for a learning phase that never finishes.
